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Ruby & Sons, The Whispering Diamond Jewelers was established in 1919 by Ruby Levine, Rochelle's grandfather. Carl and Leonard Levine, the 'Sons,' worked in the store until 1995/1996, when they retired. Today, Rochelle Levine continues the tradition of quality, honesty and fairness. Rochelle has always been proud to work at the family store and would never change the name, though she's not a 'Son,' but a granddaughter. Many people have asked, "What is a Whispering Diamond?" Carl has always told Rochelle that all of the 'Whispering Diamonds' sold at our store are the best quality for your money. And, of course, they whisper to you.
GRADUATE GEMOLOGIST | PRESIDENT & OWNER
Rochelle Levine was born in Binghamton and grew up in Endwell, NY. Rochelle has worked at Ruby and Sons since middle school, when she helped at holiday time and during special events. She graduated from Maine-Endwell Sr. High School in 1985, then attended and graduated from SUNY-Geneseo in 1989 with a Bachelor of Science Degree in Business Management. Rochelle knew that she wanted to work with her father, so she attended the Gemological Institute of America and received her Graduate Gemologist Degree in 1990. Rochelle is a past-secretary of the New York State Jewelers Association.
Karen is a Chenango Forks graduate and lifetime resident of Binghamton. Karen has been working in the jewelry industry since 1998. Friendly and knowledgeable, Karen can assist you with your diamond engagement ring purchase, or gifts for any occasion. Well-known and respected in the community, Karen can be trusted to find the perfect gift for your special someone.
Carl Levine was born in Endicott, NY and was a lifelong resident of Broome County. Carl graduated from Union Endicott High School in 1948. A veteran of the US Army, Carl was a master watchmaker and had the title of Registered Jeweler until the time of his retirement.
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