Ruby & Sons, The Whispering Diamond Jewelers was established in 1919 by Ruby Levine, Rochelle's grandfather. Carl and Leonard Levine, the 'Sons,' worked in the store until 1995/1996, when they retired. Today, Rochelle Levine continues the tradition of quality, honesty and fairness. Rochelle has always been proud to work at the family store and would never change the name, though she's not a 'Son,' but a granddaughter. Many people have asked, "What is a Whispering Diamond?" Carl has always told Rochelle that all of the 'Whispering Diamonds' sold at our store are the best quality for your money. And, of course, they whisper to you.